From Zero to National Brand
Jet Italian Deli had premium imported products but no digital presence. Fox Funnels built everything from scratch — e-commerce, social content, Meta Ads, and Google Ads — turning it into a thriving online business.
The Client
Jet Italian Deli is a premium Italian food delivery service in Bangkok, specializing in authentic imported products — Parma ham, burrata, Parmigiano Reggiano, fresh pasta, and artisanal sauces. They also produce their own Anticaluna cheese line in-house. The business had great products and a loyal word-of-mouth following, but zero digital infrastructure. No e-commerce, no social media strategy, no paid ads. Fox Funnels partnered with the founder to build everything from the ground up.
The Numbers Speak for Themselves
Starting from zero digital presence, Jet Italian Deli now runs a profitable online operation across Meta, Google, and organic social — with Fox Funnels managing the entire system.
Customers Acquired
Unique paying customers built from absolute zero.
5
K+
from zero to loyal base
Blended ROAS
Combined return across Google Ads + Meta Ads.
8.4
x
return on ad spend
Monthly Orders
Average monthly orders across all channels.
850
+
orders/month from zero
Partnership
Still our client today. That says everything.
5
yrs
and counting
Content Produced
Photos, videos, reels, stories & ad creatives — all produced in-house by Fox Funnels.
1,200
+
pieces of content created
From Zero to National Brand
No existing brand. No ad accounts. No customer list. We built the entire digital business from scratch — e-commerce, content, paid media — and scaled it to consistent monthly revenue in under 6 months.
Day Zero
Just a kitchen and a dream. No website, no following, no digital anything.
Customers
0
Monthly Orders
0
Partnership
Day 1
Month 6
Full e-commerce running, ads profitable, customers reordering every week.
Customers
5,000+
Blended ROAS
8.4x
Monthly Orders
850+
Partnership
5 years
What Fox Funnels Changed
We didn't optimize an existing business — we built one from scratch. Four systems, launched and scaled together.
E-commerce & Brand
Built the Shopify store from zero — product catalog, photography, pricing strategy, delivery zones. Created a brand identity that positions Jet as the premium Italian deli option in Bangkok.
Content & Social
Full social media management — shooting food content, recipe reels, behind-the-scenes at the kitchen. Built an engaged community of 15K+ food lovers across Facebook and Instagram through consistent, mouth-watering content.
Meta Ads
Launched awareness and conversion campaigns targeting Bangkok expats and food enthusiasts. Video-first creative featuring real dishes and same-day delivery messaging drove the initial customer base.
Google Ads
Captured high-intent searches — "Italian food delivery Bangkok", "imported cheese Thailand", "burrata Bangkok". Performance Max and Smart campaigns driving consistent conversions. Blended ROAS across all paid channels sitting at 8.4x.
The Product
Our mission: Produce creative that performs and run ads that scale — so every brand we touch grows faster.
