From Losing Money on Ads to 4.1x ROAS
MakeMyPatch was spending more than they earned on Meta Ads. Fox Funnels rebuilt their entire ad system — creative, targeting, and optimization — and turned a loss into consistent, scalable profit.
The Client
MakeMyPatch manufactures and sells custom embroidered patches to bikers, teams, and apparel brands across 10+ countries. They were already running Meta Ads — but with a 0.51x ROAS, every dollar spent on advertising was a dollar lost. They needed a complete overhaul of their paid media strategy.
The Numbers Speak for Themselves
In under 4 months, MakeMyPatch went from losing money on every ad dollar to generating over 4x return. The difference wasn't more budget — it was a structured system built to scale.
ROAS
Return on ad spend — achieved in under 4 months.
+621
%
from 0.60x to 4.1x
Cost Per Acquisition
Cost per sale slashed within the first campaign cycle.
-69
%
cost per sale
Revenue
Ad-tracked revenue growth in under 4 months.
+650
%
revenue increase
Purchases
From 44/month to 148 in just 15 days.
+236
%
more sales
Before vs With Fox Funnels
Same product. Same budget. Completely different system. Here's what changed in the numbers when Fox Funnels took over.
"We'd been running ads for over a year and honestly thought Meta just didn't work for our niche. Fox Funnels proved us wrong in the first month — by month three, our ad account was unrecognizable."
Before Fox Funnels
MakeMyPatch ad performance before the overhaul.
ROAS
0.60x
CPA
High
Purchases / month
44
With Fox Funnels
Results after the Fox Funnels system was live.
ROAS
4.1x (+621%)
CPA
-69% reduction
Revenue
+650% increase
Purchases
+236% increase
What Fox Funnels Changed
It wasn't one thing — it was a complete system overhaul. Four pillars, executed simultaneously.
Account Architecture
Rebuilt the entire campaign structure around performance data. Identified the US as the core revenue engine and separated profitable markets (US, France, Netherlands, Canada) from underperforming ones — instead of running everything in one bucket.
Creative System
Replaced generic product shots with proof-led video ads showing the real production process: embroidery machines running, close-up texture, finished patches on jackets. Designed scroll-stopping first frames instead of relying on autoplay.
Localized Angles
Created market-specific ad sets with localized creative for US, FR, NL, and CAN — each with angles tailored to local buyer intent rather than one-size-fits-all messaging.
Ongoing Optimization
Weekly ROAS and CPA monitoring at the adset level. Pausing underperformers early, scaling winners, and rotating creative before fatigue set in.
The Product
Our mission: Produce creative that performs and run ads that scale — so every brand we touch grows faster.
